A new level of listening to music without touching the screen
Overview
A music app that identifies songs by the number of notes, words or rhythm, simply by voice control
Just say the name of the artist or the song, hum some sounds and Hey Music will make sure to play it for you.
First, I tested the need for such an application in a survey I conducted, which included over 200 participants.
Time line
2 months
Role
UX/UI, Visual Designer
Tools
Figma, Photoshop, Illustrator
User Research
The questionnaires (207) and interviews (8) clarify the main flow.
of the respondents answered that they usually listen to music while traveling.
82.1%
of the respondents answered that they are subscribed to one (or more) of the premium packages.
34.7%
of the respondents answered that they prefer listening to music on their mobile phones.
69.5%
of the respondents answered that they feel comfortable in a technological environment.
56%
of the respondents were in the 25-40 age range.
62%
Personas
Following the survey I put together 3 types of personas to help me better understand needs of future users.
Amit Cohen | 25 | single | Tel Aviv
Amit is an undergraduate student in software engineering. He listens to music mostly while traveling or working on projects
"I would like to be exposed more often to new and interesting musical content. Also, I want to have the option of adding comments.”
Tamar Regev | 37 | widow + 3 | Karmiel
Tamar is a full-time mother and business owner. She listens to music almost all day, while cleaning, cooking or working..
"I wish I didn’t have to constantly touch my phone or the remote, but just tell the app what I want!"
Renana Shalom | 30 | married + 1 | Haifa
Renana is a hotel maintenance manager, a wife and a mother. She listens to music on day-to-day basis at work or at home with her kid.
"I would like the app to make some sort of separation between my content and that of my kid's, because I really don't feel like tuning to kid songs before a meeting".
Pain Points
Users don’t want to touch the phone while driving, soil their phone while cooking and cleaning or stop running for a song search.
Most users want to search fast
1
Users want to interact
Users want to add comments and interact with others and find out about new releases of musical content.
2
There is no separation between users
The songs of all house members are mixed together​, confuse user search algorithm and change their playlists.
3
The Solution
How do we improve?
An AI feature that recognizes a melody through rhythm, hum, singing or a few words
A feed that shows friends' likes and comments + notifications on new songs released by favorite artists
Option to comment and like within a song or artist’s song list
Possibility of separating users in the same account (depending on the program)
Color Palette
Choose a palette of colors with strong contrasts, instead of a light-and-dark tone, to signal party vibes and invite users into a new world
Typography
Quicksand 22 Medium
Quicksand 22 Bold
Quicksand 15 Medium
Quicksand 12 Bold
You are invited to see the experience
